The Fairtrade Foundation has responded to the article https://www.fairtrade.org.uk/Media-Centre/News/July-2019/Fairtrade-response-to-Guardian-Long-Read-Is-Fairtrade-Finished

See the Long Read in the Guardian for an interesting article on the future of Fairtrade https://www.theguardian.com/business/2019/jul/23/fairtrade-ethical-certification-supermarkets-sainsburys